Terms of Service

01Acceptance of Terms

These Terms of Service ("Terms") govern your access to and use of the website semanticseos.digital and any services provided by Semantic SEOs ("we," "us," "our").

By accessing our website, placing an order, or receiving any of our services, you ("Client," "you") agree to be legally bound by these Terms. If you do not agree, do not use our website or services.

These Terms constitute a binding agreement between you and Semantic SEOs, whose registered office is:

These Terms should be read alongside our Privacy Policy, Refund & Guarantee Policy, and Cookie Policy, all of which form part of the agreement between us.

02Services We Provide

Semantic SEOs provides digital marketing services built on the Koray Tuğberk GÜBÜR topical authority framework. Our services include:

• Topical Map Creation — structured content architecture identifying topics, sub-topics, title tags, URL slugs, and keyword data.
• Semantic Content Briefs — writer-ready briefs with heading hierarchies, contextual vectors, entity mapping, internal link structures, and meta elements.
• Semantic Content Writing — framework-based articles optimised for Google rankings and AI search citation (AEO/GEO).
• Semantic SEO Audit — technical, on-page, and off-page analysis with a prioritised action plan.
• Technical SEO — site architecture, schema markup, JSON-LD, Core Web Vitals, and crawlability improvements.
• Link Building — manual white-hat link acquisition including cloud stacking, foundational backlinks, niche edits, and guest posts.
• AEO Services — Answer Engine Optimisation for citations in ChatGPT, Perplexity, and Google AI Overviews.
• GEO Services — Generative Engine Optimisation for AI-driven search visibility.
• White-Label SEO Programme — rebranded delivery of our services to agency clients.
• Complete SEO Package — full-service monthly retainer combining multiple services.
• Growth Partnership — enterprise-level strategic SEO retainer.

We reserve the right to modify, discontinue, or add services at any time. Custom services are scoped by arrangement and governed by a separate project agreement or statement of work where issued.

03Eligibility

To place an order or use our services, you must:

• Be at least 18 years of age.
• Have the legal authority to enter into a binding contract.
• If ordering on behalf of a business, have authority to bind that business to these Terms.
• Not be prohibited from receiving our services under applicable laws in your jurisdiction.

By placing an order, you confirm you meet these eligibility requirements.

04Orders and Payment

Placing an order

Orders are placed through our checkout page at /checkout/ or by arrangement via our contact form, email, or WhatsApp. Completing the checkout process constitutes an offer to purchase services under these Terms. We reserve the right to accept or decline any order at our sole discretion.

We will confirm acceptance of your order by email. A binding contract between us is formed upon our confirmation of your order and receipt of full payment.

Payment processing

All payments are processed by Stripe, Inc. Your payment details are submitted directly to Stripe's secure servers — we do not receive, store, or process your card details. Your use of Stripe is subject to Stripe's Terms of Service.

We accept Visa, Mastercard, American Express, Discover, and PayPal. All prices are in US Dollars (USD) unless otherwise agreed in writing.

Payment is due in full at the time of ordering. Work commences only after payment has cleared and all required project information has been provided by you.

Invoices and receipts

Stripe will issue an automated payment receipt to your email address on confirmation of payment. If you require a formal invoice for accounting purposes, contact us at [email protected].

05Pricing

Our standard fixed pricing is set out below. Prices are in USD and are subject to change without notice. The price in force at the time you place your order applies to that order.

Custom or enterprise pricing for white-label programmes, growth partnerships, and bundled packages is agreed separately and confirmed in writing before commencement.

06Delivery and Turnaround Times

Estimated delivery times run from the date we receive both of the following:

1. Confirmed full payment from Stripe.
2. All required project information from you (website URL, niche details, target keywords, access credentials where relevant, and any specific instructions).

Delivery timelines are estimates and are not guaranteed commitments. Delays arising from circumstances beyond our reasonable control — including delayed client responses, incomplete project briefs, third-party platform outages, or force majeure events — will not constitute a breach of these Terms and will not entitle you to a refund.

If we anticipate a significant delay in delivery, we will notify you as soon as reasonably practicable.

Delivery method

Deliverables are sent to the email address provided at checkout, typically as Google Docs links, Excel/Sheets files, or DOCX/PDF documents. It is your responsibility to ensure your email address is accurate and that delivery emails are not filtered to spam.

07Revision Policy

Each order includes one round of revisions per deliverable, provided the revision request:

1. Is submitted to us within 7 calendar days of delivery.
2. Relates to the scope and requirements agreed at the time of ordering.
3. Does not constitute a change to the original brief, a new deliverable, or an expansion of scope.

Revision requests must be submitted in writing via email to [email protected] or through WhatsApp, with clear and specific feedback on what requires amendment.

Additional revision rounds, scope changes, or requests for new deliverables will be quoted separately and require a new order. We are not obligated to accept revision requests that substantially change the original brief.

08Refunds and Cancellations

Our full Refund & Guarantee Policy is available at /refund-policy/. The following is a summary only:

• Before work commences: Full refund available upon written cancellation request to [email protected].
• Work in progress: A partial refund may be issued proportional to work not yet completed, at our reasonable discretion.
• After full delivery: No refund is issued for fully delivered and accepted work, except where the deliverable demonstrably falls outside the agreed scope and cannot be resolved through the revision process.
• 100% Money-Back Guarantee: Where a deliverable is confirmed to be outside agreed scope and cannot be corrected through revision, we will issue a full refund.

Refunds are processed back to the original payment method via Stripe. Processing times depend on your card issuer (typically 5–10 business days).

09Client Responsibilities

To enable us to deliver your order to the agreed specification, you agree to:

• Provide accurate information — website URL, niche details, target audience, tone of voice preferences, keyword data, and any other information we reasonably request.
• Respond promptly — reply to information requests within 5 business days. Delays in response may delay delivery; such delays are not attributable to us and will not entitle you to a refund or compensation.
• Provide lawful access — ensure you have the legal right to use and modify content on the website URL you provide for our work.
• Use deliverables lawfully — not use our deliverables in connection with illegal activities, spam, black-hat SEO practices, or content that violates applicable law or third-party rights.
• Accept delivery by email — maintain an active, accurate email address and check for delivery confirmation within a reasonable time.

Failure to fulfil your responsibilities may affect delivery timelines and quality, for which we accept no liability.

10Intellectual Property

Ownership of deliverables

Upon receipt of full payment, you are granted full ownership of the deliverables produced specifically for your project, including topical maps, content briefs, and written articles.

Our retained rights

We retain:

• Ownership of our underlying methodology, processes, framework applications, and proprietary templates, which are derived in part from the Koray Tuğberk GÜBÜR topical authority framework.
• The right to reference your project in our portfolio, case studies, or marketing materials, unless you have signed an NDA or formally requested confidentiality in writing.
• Ownership of any pre-existing materials incorporated into deliverables that were not created specifically for your project (e.g. example structures, schema templates).

Restrictions

You must not:

• Resell, redistribute, or sub-licence our deliverables to third parties as standalone products without a white-label partnership agreement.
• Reverse-engineer, copy, or reproduce our content brief templates, topical map frameworks, or proprietary methodologies for commercial resale or competitive use.
• Remove or alter any attribution or watermarking included in deliverables (unless agreed otherwise).

11Confidentiality and NDA

We treat all client project details as strictly confidential. We will not disclose your website URL, niche, competitive strategy, or project details to any third party without your prior written consent, except where required by law.

If you require a formal Non-Disclosure Agreement (NDA), please request one prior to project commencement by emailing [email protected]. We will provide a mutual NDA at no additional charge.

Without a signed NDA, we may reference your website as a portfolio example or case study to demonstrate our work. If you have a confidentiality requirement, please request an NDA before ordering.

You agree to keep confidential any proprietary processes, pricing information beyond what is publicly listed, and business information we share with you in the course of our engagement.

12White-Label Services

White-label partners may rebrand and present our deliverables to their own clients under their agency brand, subject to the following conditions:

• White-label partners must not represent Semantic SEOs as their own business entity or claim to be us.
• Partners take full responsibility for how deliverables are presented, used, and supported with their clients.
• Partners are responsible for maintaining the accuracy and quality of deliverables if they choose to modify them after receipt.
• Partners agree to comply with all provisions of these Terms in full.
• Partners must not sub-licence or resell our services on platforms or marketplaces without our prior written consent.

Specific white-label terms, NDA provisions, and pricing structures may be agreed separately in a White-Label Partnership Agreement. Where a separate partnership agreement exists, its terms take precedence over these Terms in the event of a conflict.

13Prohibited Uses

You agree not to use our services, our website, or the deliverables we produce for any of the following purposes:

• Illegal activities of any kind under applicable law.
• Spam, phishing, malware distribution, or any other harmful digital practice.
• Black-hat SEO techniques including link schemes, cloaking, keyword stuffing, or content designed to manipulate search rankings in violation of search engine guidelines.
• Content that promotes, facilitates, or glorifies violence, hatred, discrimination, or illegal discrimination against any person or group.
• Websites targeting minors with inappropriate or harmful content.
• Any purpose that infringes the intellectual property, privacy, or other rights of third parties.
• Competitive intelligence gathering for use against Semantic SEOs or our team.
• Creating misinformation, disinformation, or deliberately misleading content.

14Disclaimer of Warranties

Our services are provided "as is" and "as available." To the fullest extent permitted by applicable law, Semantic SEOs expressly disclaims all warranties, express or implied, including but not limited to:

• Warranties of merchantability, fitness for a particular purpose, or non-infringement.
• Any guarantee of specific search engine ranking positions, organic traffic volumes, or AI citation numbers. SEO and AI search results depend on factors entirely outside our control, including search engine algorithm changes, competitor activity, domain authority, and website technical health.
• Any guarantee that our deliverables will meet all your specific business requirements or produce any particular commercial outcome.
• The uninterrupted, error-free, or secure operation of our website or services.

All topical maps, content briefs, and written content are delivered in good faith based on our expertise, framework methodology, and data available at the time of delivery. We cannot predict or control how search engines or AI platforms evaluate and rank content after delivery.

Nothing in this section excludes warranties that cannot be excluded under applicable consumer protection law.

15Limitation of Liability

To the maximum extent permitted by applicable law:

• Our total aggregate liability for any claim arising from or in connection with our services shall not exceed the total amount you paid for the specific service giving rise to the claim.
• We are not liable for any indirect, incidental, consequential, special, exemplary, or punitive damages, including but not limited to loss of profit, loss of revenue, loss of data, loss of business, loss of goodwill, or business interruption, even if we have been advised of the possibility of such damages.
• We are not liable for third-party actions, search engine algorithm updates, changes to AI platform citation systems, or any factors outside our reasonable control that affect the performance of your website after delivery.
• We are not liable for any loss or damage arising from your failure to implement deliverables correctly, or from modifications you make to deliverables after receipt.

Nothing in these Terms excludes or limits our liability for:

• Death or personal injury caused by our negligence.
• Fraud or fraudulent misrepresentation.
• Any liability that cannot be lawfully excluded or limited under applicable law, including consumer protection statutes.

16Indemnification

You agree to indemnify, defend, and hold harmless Semantic SEOs, its founders, team members, contractors, and agents from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising from or in connection with:

• Your use of our services in violation of these Terms.
• Your violation of any applicable law or regulation.
• Your violation of any third-party rights, including intellectual property, privacy, or contractual rights.
• Content, materials, or instructions you provide to us for use in your project.
• Any claim by a third party arising from deliverables you have modified after receipt.

17Governing Law and Dispute Resolution

Governing law

These Terms are governed by and construed in accordance with the laws of England and Wales, without regard to conflict of law principles.

Business clients

For disputes between Semantic SEOs and business clients:

1. We will first attempt to resolve any dispute through good-faith negotiation. Please contact us at [email protected] before initiating any formal proceedings.
2. If negotiation fails within 30 days, disputes shall be submitted to the exclusive jurisdiction of the courts of England and Wales.

US consumers

For individual consumers in the United States, nothing in these Terms waives any rights you may have under applicable US federal or state consumer protection laws. Mandatory consumer protection provisions of your state may apply.

EU and EEA consumers

For consumers in the EU or EEA, the mandatory consumer protection provisions of your country of residence apply and cannot be excluded by these Terms. You may also be entitled to use the EU Online Dispute Resolution platform at ec.europa.eu/consumers/odr.

18Changes to These Terms

We may revise these Terms from time to time. The "Last Updated" date at the top of this page will reflect the most recent revision. Where changes are material, we will notify you by:

• Posting a prominent notice on our website.
• Sending an email notification to registered customers where required by applicable law.

Your continued use of our website or services after any changes are posted constitutes your acceptance of the revised Terms. If you do not agree to the updated Terms, you must stop using our services.

Previous versions of these Terms are available on request by emailing [email protected].

19Contact Us

For questions, clarifications, or legal correspondence regarding these Terms of Service, please contact us: